Posted on 1 November, 2010 by Philip Buxton
News story for Connect following IAB’s head of research talk at a Guardian digital event for advertisers. The long and short was that the IAB wortked through media agencies to put an educated guess on display spend through Facebook in order to include them in the latest IAB/PwC ad spend research.
Full post at http://connect.icrossing.co.uk/uk-iab-guestimate-faceboook-revenues-online-adspend-study_5498
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Posted on 14 June, 2010 by Philip Buxton
Posted on 9 April, 2010 by Philip Buxton
Posted on 15 February, 2010 by Philip Buxton
So it looks from this that I haven’t written a blog post for 4 months. Actually I’ve been blogging continuously for iCrossing’s Connect and several pieces for my other client TagMan, including a new monthly column for the saved [again] Netimperative, where I was editor for a couple of years – I just haven’t had the wherewithal to point towards them here. So, rather than bore you all with extracts of each of those posts – here’s a collection of the posts over that period that brings Media Quake up to date. I’ll return to further blogging for Media Quake – and extracts from posts elsewhere – forthwith:
Jan 20 2010: New EU Directive – this time it’s serious (Netimperative)
Dec 2 2009: Google-Murdoch: cookies get another important job (Netimperative)
Nov 12 2009: IAB Engage 2009 (Connect)
Oct 30 2009: DMA – Digital Measurement Event (Connect)
Oct 26 2009: Why advertisers spend too much on paid search (Netimperative)
Sep 10 2009: What should I say? (Connect)
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Posted on 8 October, 2009 by Philip Buxton
I performed a very brief analysis on the ad spend figures reported in the IAB’s recent H1 ’09 announcement, in which it claimed online had overtaken TV. Thinkbox – the TV industry’s trade body – had been robust in its defence, quite rightly to some degree.
But my analysis shows that, when you compare the individual mainstream channels with their online equivalent (as Thinkbox thinks we should), it is the growth trend rather than the scale of spend that stands out. And that doesn’t look too good for TV – or anyone else for that matter.
More at iCrossing’s Connect blog where the original post appears
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Posted on 18 August, 2009 by Philip Buxton
A cracking article in the LA Times revealing the impact of free web content on the adult industry has all kinds of parallels with the challenges facing the ‘traditional’ content industry. My first thoughts on what the piece tells us about the future of content is here
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