News story for Connect following IAB’s head of research talk at a Guardian digital event for advertisers. The long and short was that the IAB wortked through media agencies to put an educated guess on display spend through Facebook in order to include them in the latest IAB/PwC ad spend research.
Full post at http://connect.icrossing.co.uk/uk-iab-guestimate-faceboook-revenues-online-adspend-study_5498
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My latest post on iCrossing’s Connect blog deals with the new clamour from big client organisations for codes and frameworks of digital best practice. Rightly they are expecting their digital specialist agencies to provide them with this. However, it points to a wider issue about how agencies get renumerated now that advertisers want less of agencies’ ‘product’ and more of their ‘services’.
Read the full post -
Digital governance – what price expertise?
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A layman’s explanation of marketing attribution – the process by which advertisers can share credit and commissions across different channels rather than just pay on the last click – for Netimperative
It’s called: Online marketing attribution – even this requires common sense
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Scribbled up this post for iCrossing’s Connect blog on the new social phenomenon that is (was?) Chat Roulette. It is the perfect storm of digital technology: everyone has a PC, they all have webcams, they all have broadband connections, people have worked what that combination means for connecting with strangers through social media – and it means we’ve learned to deal with people in a whole new way.
See what you think. Post here
Filed under: Social media | Tagged: Chatroulette | 1 Comment »
So it looks from this that I haven’t written a blog post for 4 months. Actually I’ve been blogging continuously for iCrossing’s Connect and several pieces for my other client TagMan, including a new monthly column for the saved [again] Netimperative, where I was editor for a couple of years – I just haven’t had the wherewithal to point towards them here. So, rather than bore you all with extracts of each of those posts – here’s a collection of the posts over that period that brings Media Quake up to date. I’ll return to further blogging for Media Quake – and extracts from posts elsewhere – forthwith:
Jan 20 2010: New EU Directive – this time it’s serious (Netimperative)
Dec 2 2009: Google-Murdoch: cookies get another important job (Netimperative)
Nov 12 2009: IAB Engage 2009 (Connect)
Oct 30 2009: DMA – Digital Measurement Event (Connect)
Oct 26 2009: Why advertisers spend too much on paid search (Netimperative)
Sep 10 2009: What should I say? (Connect)
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I performed a very brief analysis on the ad spend figures reported in the IAB’s recent H1 ’09 announcement, in which it claimed online had overtaken TV. Thinkbox – the TV industry’s trade body – had been robust in its defence, quite rightly to some degree.
But my analysis shows that, when you compare the individual mainstream channels with their online equivalent (as Thinkbox thinks we should), it is the growth trend rather than the scale of spend that stands out. And that doesn’t look too good for TV – or anyone else for that matter.
More at iCrossing’s Connect blog where the original post appears
Filed under: Display advertising, Online advertising, Search, Trends | Leave a Comment »
A cracking article in the LA Times revealing the impact of free web content on the adult industry has all kinds of parallels with the challenges facing the ‘traditional’ content industry. My first thoughts on what the piece tells us about the future of content is here
Filed under: Online content, Publishing, Trends | Leave a Comment »
After speaking at the IAB’s FMCG seminar, it struck me that ‘online’ continues to regard FMCG advertisers as ‘wrong’ for not committing as much to digital as other big-spending sectors. In fact, they have very good reasons for not doing so – the mission must be to help them understand the more fundamental shifts for which the internet has been the catalyst.
Full post here
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My new Connect post offers comment on the FTC’s proposed move to legislate against bloggers who fail to declare their commercial interests, against the best interests of their readers. My view, essentially, is it’s understandable and has its merits, but that the battle for popularity on the web is so powerfully democratic as to render it meaningless.
Full post here
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Realising that ‘extracts’ might fall foul of Google’s duplication rules, I’ll write a very short precis in future of posts I write elsewhere, so…
My new Connect post looks at new figures from the IPA Search Group that show Google’s move to allow competitors to bid on brand terms has delivered higher CPCs and lower click-through rates – just what Google was hoping for probably.
Full post here
Filed under: Search | Tagged: brand bidding, brand terms, Google AdWords, IPA Search Group | Leave a Comment »
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