Nokia’s strategic reaction to the iPhone

Extract: “The key to how the iPhone would fundamentally affect the mobile industry was always going to be how it forced innovation at the incumbent players. The latest example is Nokia’s bold step to buy its partners out of their shares of Symbian, make it free for developers to develop on, and free to handset [...]

The power of useless communication

Loving a new thread I’ve been pursuing this morning. It starts with Nokia trying to become a content provider (again) and ends with a proper view of why letting people talk absolute bunkum with each other is the key to digital gold. See if you can follow this: 1. Nokia launches Ovi – a new [...]

Publishers will make the same mistakes on mobile

Hopefully the last post on mobile for a bit – time to move on. But, before that, a quick view on how publishers look increasingly likely to make the same mistakes in mobile as they have on the web. We say that, given mobiles will be defined differently from the PC-based internet only by the [...]

Do mobile operators care about mobile media?

In meetings yesterday with two very different representatives of the mobile operators, it was hard to know what to think of where they stand in the movement to build mobile media and advertising as a revenue stream. Mobile operators are supertankers First up was Mike Short, the don of operators. Currently VP, research and development, [...]

What matters for mobile advertising

We’ve (especially me) been digging around in the mobile space for a good six months now as part of our mission to go to the bottom of the ocean on a few topics, come up to the surface and report back to each other on what the hell we found down there. IPTV is the [...]

A publisher strategy

A session with a big UK publisher last week helped them reach at least one major decision – we need a strategy.. What’s interesting is that, by giving them a proper understanding of how the digital market works, the full potential of the threat – and opportunity – presents itself. So far, they have been [...]

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