Rich media, for us, is not about creativity. It is best used when it comes to hitting strategic marketing objectives. That sounds like utter marketing b******s. But allow me to try to explain. The strength of a new ad for Will Smith’s latest vehicle, Hancock, is that it uses [Flashtalking] rich media, not to put [...]
Filed under: Display advertising | Tagged: Click Red, Flashtalking, Hancock, Tangozebra | Leave a Comment »
This was BBC World’s first question just now. In the heat of the camera’s glare, I said ‘Well yeah, it is pretty cool’. I wish now I’d said: ‘Well if you think search engines are cool… ‘ but after time to cogitate I think there seems to be only one thing that Cuil does better [...]
Filed under: Search, web 2.0 | Tagged: Cuil, Delicious, Google | Leave a Comment »
Pearson, the group that owns the Financial Times, among other things, has just declared half-year results that buck the trend in ad revenues. Neither the shift away from print ads nor the looming recession has hit its numbers. Why? Because, like Google, the FT has found itself in the lucky position of being perfectly positioned [...]
Filed under: Display advertising, Publishing, web 2.0 | Tagged: Facebook, FT, Pearson, Penguin, Wikipedia | Leave a Comment »
Reports on Carling’s iPint have so far been overflowing (no pun intended) with praise. The most unabashed comes from Campaign editor Claire Beale in The Independent. But ex-colleague and friend Ian Jindal – while also rightly enamoured – points out why the application falls down. For Beale, the execution (and it’s best to read Ian’s [...]
Filed under: Mobile | Tagged: Carling, iPhone, iPint | 1 Comment »
The stories linking online media owners with drops in revenues from ad spend are now numerous. MS, and Yahoo have all declared revenue falls from ads and, in the UK, NMA reports that the major media owners are doing discounted deals on premium display spots. They all point to an issue that has been looming [...]
Filed under: Display advertising, Search | Leave a Comment »
Inspired by this great post from Valleywag on how Time Magazine’s [arbitrary] list of Top 50 web sites make money, it’s time to explain how we see the problem with publisher models on the web. The list tells us that 36 of the 50 of them are ad-funded and that 18 of those rely on [...]
Filed under: Display advertising, Publishing | Leave a Comment »
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