Comments on: Why the Carling iPint fails http://mediaquake.co.uk/2008/07/24/why-the-carling-ipint-fails/ The blog of digital consultant and writer Philip Buxton Fri, 09 Apr 2010 12:31:25 +0000 hourly 1 http://wordpress.com/ By: Brand v response - the false debate - Mobile Matters - Blogs - Brand Republic http://mediaquake.co.uk/2008/07/24/why-the-carling-ipint-fails/#comment-73 Thu, 22 Jan 2009 11:59:39 +0000 http://mediaquake.wordpress.com/?p=80#comment-73 [...] mobile allows users to go ‘the next step’ – to lead-generation – in a way that backs up my [small] criticism of the iPint.Through mechanisms like click-to-call and click-to-SMS, we can enable potential customers to do [...]

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