Social media faces some tough questions

Posted on 30 October, 2008 by Philip Buxton

Extract: “Chairing Chinwag Live’s Social Media ROI panel debate at E-commerce Expo this week was fascinating for a number of reasons – not least for the amount of people trying to pack themselves into a small space. The debate featured some social media luminaries: Robin Grant from We Are Social; Stuart Bruce from Wolfstar; Helen Lawrence, social media planner at Dare; [...]

Filed under: Events, Retail, Social media, web 2.0 | Tagged: , , | 1 Comment »

Make it useful yes, but definitely make it usable

Posted on 22 October, 2008 by Philip Buxton

Extract: “There are lots of things to say about new figures from Nielsen Mobile that show US mobile users now text more than they call. But, most important might be the proof it offers that usability really is the thing to focus on when it comes to providing content and services, especially on our fiddly little mobile [...]

Filed under: Mobile | Tagged: , , , | 1 Comment »

iPint – the sincerest form of flattery?

Posted on 16 October, 2008 by Philip Buxton

Extract: “Now, nicking ideas is not a rare occurrence in adland – particularly now that the ‘viral’ effect lands loads of them on creatives’ PCs on a regular basis – and if iPint was nicked then it’s the latest in a long line. But the mistake will have been to have messed with application developers.” [...]

Filed under: Agencies, Mobile | Tagged: , , , , , | Leave a Comment »

Hello you

Posted on 16 October, 2008 by Philip Buxton

Extract: “So we’re talking about two marketing models: one that starts with a target customer and works back to sales and one that starts with sales and works back to real people. It’s a massive opportunity. “For, once we know who our customers really are we can start worrying much less about who we should [...]

Filed under: Search | Leave a Comment »

Some thoughts on digital in a recession

Posted on 14 October, 2008 by Philip Buxton

Extract: “Online will be left with what it does best – delivering solid, revenue-generating leads. “Affiliate marketing as a sector is beginning to struggle. I suspect this is because affiliates can only make real money where the merchant they’re working for has holes in its own search strategy. Those holes are being filled, which leaves [...]

Filed under: Display advertising, Search, Social media | Tagged: , | Leave a Comment »

2009 predictions

Posted on 14 October, 2008 by Philip Buxton

Extract: “Does future-gazing really help us do our jobs better? Well, apart from the fact that digital ‘experts’ are expected to know these things, it also helps us spot opportunities much quicker. A new project comes up and new thinking can be integrated from the start. “So, here’s just four ‘predictions’ for 2009. Some of [...]

Filed under: Display advertising, Mobile, Publishing, Search, Social media, web 2.0 | Tagged: , , , , , | 5 Comments »

Why Murdoch loves that crazy ribbit

Posted on 14 October, 2008 by Philip Buxton

Extract: “Jamba makes lots of money by peddling ringtones, which is essentially what anyone is talking about when they laud current mobile content revenues. Second, it is a content creator. Jamba already produces versions of Sky TV shows for mobile digestion. “So, while people like me talk up the potential for mobile TV – and [...]

Filed under: Mobile | Tagged: , , , | Leave a Comment »

Update – Google as mobile operating system

Posted on 3 October, 2008 by Philip Buxton

Quick update on Google’s plans surrounding becoming an operating system – particularly on mobile where it has more of a run at things than on our PCs. Techcrunch posted a story tonight – complete with demo vid – about how Google search is available everywhere as you use the new G1 T-Mobile Android-based phone. Techrunch’s [...]

Filed under: Mobile, Search | Tagged: , , , , | Leave a Comment »

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