Some thoughts on digital in a recession

Extract: “Online will be left with what it does best – delivering solid, revenue-generating leads. “Affiliate marketing as a sector is beginning to struggle. I suspect this is because affiliates can only make real money where the merchant they’re working for has holes in its own search strategy. Those holes are being filled, which leaves [...]

2009 predictions

Extract: “Does future-gazing really help us do our jobs better? Well, apart from the fact that digital ‘experts’ are expected to know these things, it also helps us spot opportunities much quicker. A new project comes up and new thinking can be integrated from the start. “So, here’s just four ‘predictions’ for 2009. Some of [...]

Why Murdoch loves that crazy ribbit

Extract: “Jamba makes lots of money by peddling ringtones, which is essentially what anyone is talking about when they laud current mobile content revenues. Second, it is a content creator. Jamba already produces versions of Sky TV shows for mobile digestion. “So, while people like me talk up the potential for mobile TV – and [...]

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