Extract:
“Does future-gazing really help us do our jobs better? Well, apart from the fact that digital ‘experts’ are expected to know these things, it also helps us spot opportunities much quicker. A new project comes up and new thinking can be integrated from the start.
“So, here’s just four ‘predictions’ for 2009. Some of it you will have heard before since they are clear trends, but that’s all the more reason to examine them properly.”
Full post here
Advertisement
Filed under: Display advertising, Mobile, Publishing, Search, Social media, web 2.0 Tagged: | Agencies, banners, iPhone, VRM, Wi-Fi, Zopa
I didn’t agree with the bit about mobile. The usability of mobile phones was hardly revolutonised by the iPhone. Just improved (in places).
Hi – can’t agree on that I’m afraid. The usage the networks have seen from iPhone users of data/mobile internet is just some of the evidence of the leap forward in user experience the iPhone represented/s.
While insiders are keen to adopt a ‘seen it all before’ attitude, anyone outside the industry who has an iPhone really can’t get over how much better it is to use for advanced services (and basic ones too!).
I don’t think we’re going to agree on this but in the UK the iPhone didn’t even have 3G when it first came out so it was actually behind the game. When the 3G version came out, increased usage came about from the contract deals that Apple negotiated with O2.
nope – don’t think we are.
Even without 3G the iPhone was a ginormous step forward in terms of usability.
O2 declared in December last year (long before the 3G version appeared) that about 60 percent of iPhone users were sending or receiving more than 25 megabytes of data per month, while only 1.8 percent of O2 ‘s other mobile customers on monthly contracts were consuming the same amount’.
The unlimited data package was of course a large part of that, but the usability of the device was just as, if not more significant in my view (and the view of every iPhone user I know).
actually i wrote a fuller post on all this when I was at Circus Street – http://www.circusstreet.com/index.php?area=views&page=whitepapers&article=43
see what you think