Extract:
“Online will be left with what it does best – delivering solid, revenue-generating leads.
“Affiliate marketing as a sector is beginning to struggle. I suspect this is because affiliates can only make real money where the merchant they’re working for has holes in its own search strategy. Those holes are being filled, which leaves less and less easy wins for the affiliates to pick off. So they deliver less value for advertisers, make less money for themselves and either morph into proper agencies or disappear.
“What money formerly spent on affiliate commissions that the internet manager can hold to, will be spent on web build, SEO and search.”
Full post here
Filed under: Display advertising, Search, Social media Tagged: | affiliates, Agencies
