Make it useful yes, but definitely make it usable

Extract:

“There are lots of things to say about new figures from Nielsen Mobile that show US mobile users now text more than they call. But, most important might be the proof it offers that usability really is the thing to focus on when it comes to providing content and services, especially on our fiddly little mobile devices.

“In the first quarter of 2008 texting overtook phone calls in the US for the first time. The US has been very slow to adopt texting compared with the rest of the world for one simple reason – they didn’t offer it until 2004. Then, when they did, they weren’t compatible with each other (as ours weren’t when they first started).”

Full post here

One Response

  1. Unfortunately I don’t totally agree with the key point here. I would love to. But in some cases a strong concept will overcome bad usability. However uptake iot likely to be even higher when usability is high.

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