Extract: “I’m positive that mobile ad banners will grow as a revenue source. But I’m equally positive that their value to advertisers will diminish – just as they have on the web – and soon prove an unprofitable format to support. Understanding that digital is about service, not content, will help media owners avoid that [...]
Filed under: Mobile | Leave a Comment »
Extract: “First, no apology, for writing about handsets. For media types, this might sound irrelevant, but the handset – in planet mobile – is everything. As forecast, the iPhone has forced everyone to raise their game so that, not long from now, everyone who matters to advertisers will have a handset in their hands that [...]
Filed under: Mobile | Tagged: Blackberry Storm, G-phone, G1, HTC Touch Fuze, iPhone | Leave a Comment »
Extract: “IAB chief executive Guy Phillipson is wearing his favoured combination of grey suit and coloured accessories so we must be ready for IAB Engage 2008! With a great big collective intake of breath we’re off, though we’re all still slightly confused about the dancers in scrubs in the foyer…” Read the full post here
Filed under: Events | Tagged: IAB Engage 2008 | Leave a Comment »
Extract: “It’s been said that if you can think of it, then there’s already a magazine about it. The relaunch of the MMA is a reminder that you can also bet there’s at least one trade body to represent its interests. And so it is in mobile. Consider online advertising. Control over that particular space [...]
Filed under: Mobile | Tagged: MMA | 2 Comments »
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