So, you’re a social media agency…

Extract: “Everyone claims to have unique talent, to be ‘leading’, to have great clients, and real expertise. Technology, fortunately, can’t be faked, demonstrates genuine investment and expertise, and really can be proprietary and unique. So, which agency has developed/is developing their own technology to support their new approach?” Full post here

Mobile: now’s the time to buy

Extract: “Mobile is a dead cert for long-term growth and it’s also gathering pace just as online was (through the rise of search) when the last crash came upon us. When things get back on a more even keel, some more substance will have been added to its device-led style, which means any investments made [...]

How will the mobile revolution be paid for?

Extract: “The web had free content as its foundation. That legacy has been incredibly hard to break for even the most determined and premium content brands. However, on mobile, a culture of paying for content already exists. Here we have ringtones and screensavers – what the mobile industry calls ‘personalisation’ – to thank, if not [...]

Follow

Get every new post delivered to your Inbox.