Extract:
“Mobile is a dead cert for long-term growth and it’s also gathering pace just as online was (through the rise of search) when the last crash came upon us. When things get back on a more even keel, some more substance will have been added to its device-led style, which means any investments made now (think mobile search, TV and applications) will look very wise in a couple of years’ time.”
Full post at Mobile Matters on Mediaweek.co.uk
Filed under: Digital investment, Mobile
