Extract: “But, the insight into how this new investment will be paid for is also interesting. First, there’s no apparent room made available for served banner advertising. So, while Grimshaw says clients are expressing interest in “sponsorship opportunities” it seems that is indeed what they’ll get, the fixed period ‘tenancies’ of web 0.5. “Also, there [...]
Filed under: Mobile | Leave a Comment »
Extract: “Through mechanisms like click-to-call and click-to-SMS, we can enable potential customers to do something fast and easy that, for us, generates a valuable lead and, for them, is just a step further in a journey they’ve already started. Why hold them up?” Full post at Mediaweek.co.uk
Filed under: Mobile, Online advertising | Leave a Comment »
Extract: ‘Trying to view mobile [phones] as an ad channel in the first place is of course a mistake. In fact, the internet (whether web, email, IPTV, whatever) in general isn’t much cop at ‘advertising’. As a marketing channel it’s the absolute business. But, because of its on-demand nature, its real strength is in only [...]
Filed under: Display advertising, Mobile, Online advertising, Publishing, Retail, Trends | 1 Comment »
Extract: “1. Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly if they have US paymasters, is likely to end the year with more staff than it started. But, it’s an opportunity for those businesses to assess the parts of their business that deliver real value. The worry is [...]
Filed under: Agencies, Digital investment, Display advertising, Online advertising, Publishing, Trends | Leave a Comment »
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