Extract: “If there’s one major hope for mobile as an ad channel during the recession, it’s mobile search. But the signs there so far are not particularly encouraging.” Full post here
Filed under: Agencies, Mobile, Search, Trends | Leave a Comment »
The recession so far…
Posted on 11 February, 2009 by Philip Buxton
Extract: “The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how 2009 [...]
Filed under: Agencies, Display advertising, Events, Online advertising, Publishing, Search, Trends | Leave a Comment »
Woolies can look to Dixons as proof of concept
Posted on 4 February, 2009 by Philip Buxton
Extract: “The DSG group, which owns Currys and PC World among others, turned Dixons into a pure etailer about two years ago (we interviewed them at Revolution at the time) and the scale of the gamble was arresting. The chief point analysts made then was that stores needed bricks and clicks to thrive. Dixons’ results suggest otherwise.” Fulll [...]
Filed under: Retail | Leave a Comment »
In the end, you could always call
Posted on 3 February, 2009 by Philip Buxton
Extract: “But, before we get carried away with such things, let’s bear in mind that only 29% of the 9,000 people surveyed said they used their phones at all. And 72% of those who did said they used it to call someone (most commonly a significant other I’ll wager) about the purchase. This is first [...]
Filed under: Mobile, Trends | Leave a Comment »
