Vodafone-Twitter deal is a teen winner

Extract: “For those with smartphones, which – until recently – was most of the people using Twitter, this was no real issue. Users have switched to applications on their phones (particularly their iPhones) or simply the mobile web to Twitter while on the move. But, for those with more basic phones, this was not so [...]

Twitter’s AdWords is coming…

Extract: “No, what’s most interesting and the reason I think investors are going to get all of their money back and a whole lot more is the idea of e-commerce accounts. Twitter CEO Evan Williams told Techcrunch last Summer that charging e-commerce businesses per follower, per update or per sale [or per click?] was a possibility. In [...]

Remember mobile?

Extract: “While budgets might be shrunk, the amount of headspace we have at our disposal remains the same. And a good proportion of that space should still be devoted to understanding the way mobile devices are being used by customers, then the value brands might deliver as they do it.” Full post here

Why bloggers deserve brands’ respect

Extract: “If RyanAir and the NUJ don’t care what bloggers think, they might at least consider what Google thinks of bloggers, since that will hit them right where it hurts. “Both organisations have been at the centre of blog-hosted rows in which representatives have attacked bloggers in particular and – worse – blogging in general. [...]

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