Why bloggers deserve brands’ respect

Extract:

“If RyanAir and the NUJ don’t care what bloggers think, they might at least consider what Google thinks of bloggers, since that will hit them right where it hurts.

“Both organisations have been at the centre of blog-hosted rows in which representatives have attacked bloggers in particular and – worse – blogging in general. A RyanAir representative said: “Lunatic bloggers can have the blogosphere all to themselves.” And the chair of the NUJ’s training committee said: “Bloggers rejoice in having lower standards.”

“A blogger could just as easily be a very senior national newspaper journalist or a blue-chip CEO as an 11 year-old malcontent, so the very idea that ‘bloggers’ is in itself a category of people to be written off or otherwise is astonishing.”

Full post here

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