Extract:
“Even on the surface, it’s not hard to see how most of these tips for customer service can be ploughed directly into fast advice for how brands should think when seeking to engage in social media. For example, iCrossing’s basic model (understand your networks, be live in your networks, be useful to your networks), is much simpler but outlines exactly the same approach and applies whether you’re after direct sales or something softer.”
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Filed under: Social media
