Micropayments – has Murdoch backed the wrong horse?

Extract: “Subscriptions and micropayments were always a lovely idea but the reason they didn’t work back at the start of the millennium were nothing to do with internet penetration or dial-up speeds – they were fundamentally to do with choice. Their content wasn’t better enough to choose over all the free stuff. Now that Murdoch [...]

Agencies prove their worth at Internet World

Extract: Agency folk were given the graveyard spots in the schedule – most spoke in the last or penultimate session of the day. And – save where they had Google, mobile or social media in the session title – they were the least well attended. But, they were all worth waiting for and, for those [...]

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