Extract:
Agency folk were given the graveyard spots in the schedule – most spoke in the last or penultimate session of the day. And – save where they had Google, mobile or social media in the session title – they were the least well attended.
But, they were all worth waiting for and, for those less interested in the practicalities of running websites and online campaigns, by far the most inspirational. For strategic insight, these it seemed to me were still the people you’d need to see.
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