Extract:
“Subscriptions and micropayments were always a lovely idea but the reason they didn’t work back at the start of the millennium were nothing to do with internet penetration or dial-up speeds – they were fundamentally to do with choice. Their content wasn’t better enough to choose over all the free stuff.
Now that Murdoch has put a stake in the ground, one has to reconsider but, bearing in mind that blogging (and now Twitter) has taken off since the last time we all had a bash, that choice (and the quality and accessibility of that choice) has risen even further.”
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Filed under: Publishing, Trends Tagged: | micropayments, News Corp, Rupert Murdoch
