My new Connect post offers comment on the FTC’s proposed move to legislate against bloggers who fail to declare their commercial interests, against the best interests of their readers. My view, essentially, is it’s understandable and has its merits, but that the battle for popularity on the web is so powerfully democratic as to render [...]
Filed under: Online content, Publishing | Leave a Comment »
Realising that ‘extracts’ might fall foul of Google’s duplication rules, I’ll write a very short precis in future of posts I write elsewhere, so… My new Connect post looks at new figures from the IPA Search Group that show Google’s move to allow competitors to bid on brand terms has delivered higher CPCs and lower [...]
Filed under: Search | Tagged: brand bidding, brand terms, Google AdWords, IPA Search Group | Leave a Comment »
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