I performed a very brief analysis on the ad spend figures reported in the IAB’s recent H1 ’09 announcement, in which it claimed online had overtaken TV. Thinkbox – the TV industry’s trade body – had been robust in its defence, quite rightly to some degree.
But my analysis shows that, when you compare the individual mainstream channels with their online equivalent (as Thinkbox thinks we should), it is the growth trend rather than the scale of spend that stands out. And that doesn’t look too good for TV – or anyone else for that matter.
More at iCrossing’s Connect blog where the original post appears
Filed under: Display advertising, Online advertising, Search, Trends
