My latest post on iCrossing’s Connect blog deals with the new clamour from big client organisations for codes and frameworks of digital best practice. Rightly they are expecting their digital specialist agencies to provide them with this. However, it points to a wider issue about how agencies get renumerated now that advertisers want less of agencies’ ‘product’ and more of their ‘services’.
Read the full post -
Digital governance – what price expertise?
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