News story for Connect following IAB’s head of research talk at a Guardian digital event for advertisers. The long and short was that the IAB wortked through media agencies to put an educated guess on display spend through Facebook in order to include them in the latest IAB/PwC ad spend research.
Full post at http://connect.icrossing.co.uk/uk-iab-guestimate-faceboook-revenues-online-adspend-study_5498
Filed under: Uncategorized
