Extract: Agency folk were given the graveyard spots in the schedule – most spoke in the last or penultimate session of the day. And – save where they had Google, mobile or social media in the session title – they were the least well attended. But, they were all worth waiting for and, for those [...]
Filed under: Agencies, Events, Trends | Leave a Comment »
Extract: “If there’s one major hope for mobile as an ad channel during the recession, it’s mobile search. But the signs there so far are not particularly encouraging.” Full post here
Filed under: Agencies, Mobile, Search, Trends | Leave a Comment »
Extract: “The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how 2009 [...]
Filed under: Agencies, Display advertising, Events, Online advertising, Publishing, Search, Trends | Leave a Comment »
Extract: “1. Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly if they have US paymasters, is likely to end the year with more staff than it started. But, it’s an opportunity for those businesses to assess the parts of their business that deliver real value. The worry is [...]
Filed under: Agencies, Digital investment, Display advertising, Online advertising, Publishing, Trends | Leave a Comment »
Extract: “Now, nicking ideas is not a rare occurrence in adland – particularly now that the ‘viral’ effect lands loads of them on creatives’ PCs on a regular basis – and if iPint was nicked then it’s the latest in a long line. But the mistake will have been to have messed with application developers.” [...]
Filed under: Agencies, Mobile | Tagged: BMB, Carling, Hottrix, iBeer, iPhone, iPint | Leave a Comment »
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