Top five New Year’s resolutions… for digital

Extract: “1.       Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly if they have US paymasters, is likely to end the year with more staff than it started. But, it’s an opportunity for those businesses to assess the parts of their business that deliver real value. The worry is [...]

Mobile: now’s the time to buy

Extract: “Mobile is a dead cert for long-term growth and it’s also gathering pace just as online was (through the rise of search) when the last crash came upon us. When things get back on a more even keel, some more substance will have been added to its device-led style, which means any investments made [...]

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