Agencies prove their worth at Internet World

Extract: Agency folk were given the graveyard spots in the schedule – most spoke in the last or penultimate session of the day. And – save where they had Google, mobile or social media in the session title – they were the least well attended. But, they were all worth waiting for and, for those [...]

The recession so far…

Extract: “The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how 2009 [...]

Engage 2008 – a digested attendance

Extract: “IAB chief executive Guy Phillipson is wearing his favoured combination of grey suit and coloured accessories so we must be ready for IAB Engage 2008! With a great big collective intake of breath we’re off, though we’re all still slightly confused about the dancers in scrubs in the foyer…” Read the full post here

Social media faces some tough questions

Extract: “Chairing Chinwag Live’s Social Media ROI panel debate at E-commerce Expo this week was fascinating for a number of reasons – not least for the amount of people trying to pack themselves into a small space. The debate featured some social media luminaries: Robin Grant from We Are Social; Stuart Bruce from Wolfstar; Helen Lawrence, social media planner at Dare; [...]

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