Extract: “While budgets might be shrunk, the amount of headspace we have at our disposal remains the same. And a good proportion of that space should still be devoted to understanding the way mobile devices are being used by customers, then the value brands might deliver as they do it.” Full post here
Filed under: Mobile, Trends | Leave a Comment »
Extract: “If there’s one major hope for mobile as an ad channel during the recession, it’s mobile search. But the signs there so far are not particularly encouraging.” Full post here
Filed under: Agencies, Mobile, Search, Trends | Leave a Comment »
Extract: “But, before we get carried away with such things, let’s bear in mind that only 29% of the 9,000 people surveyed said they used their phones at all. And 72% of those who did said they used it to call someone (most commonly a significant other I’ll wager) about the purchase. This is first [...]
Filed under: Mobile, Trends | Leave a Comment »
Extract: “But, the insight into how this new investment will be paid for is also interesting. First, there’s no apparent room made available for served banner advertising. So, while Grimshaw says clients are expressing interest in “sponsorship opportunities” it seems that is indeed what they’ll get, the fixed period ‘tenancies’ of web 0.5. “Also, there [...]
Filed under: Mobile | Leave a Comment »
Extract: “Through mechanisms like click-to-call and click-to-SMS, we can enable potential customers to do something fast and easy that, for us, generates a valuable lead and, for them, is just a step further in a journey they’ve already started. Why hold them up?” Full post at Mediaweek.co.uk
Filed under: Mobile, Online advertising | Leave a Comment »
Extract: ‘Trying to view mobile [phones] as an ad channel in the first place is of course a mistake. In fact, the internet (whether web, email, IPTV, whatever) in general isn’t much cop at ‘advertising’. As a marketing channel it’s the absolute business. But, because of its on-demand nature, its real strength is in only [...]
Filed under: Display advertising, Mobile, Online advertising, Publishing, Retail, Trends | 1 Comment »
Extract: “Mobile is a dead cert for long-term growth and it’s also gathering pace just as online was (through the rise of search) when the last crash came upon us. When things get back on a more even keel, some more substance will have been added to its device-led style, which means any investments made [...]
Filed under: Digital investment, Mobile | Leave a Comment »
Extract: “The web had free content as its foundation. That legacy has been incredibly hard to break for even the most determined and premium content brands. However, on mobile, a culture of paying for content already exists. Here we have ringtones and screensavers – what the mobile industry calls ‘personalisation’ – to thank, if not [...]
Filed under: Mobile | Leave a Comment »
Extract: “I’m positive that mobile ad banners will grow as a revenue source. But I’m equally positive that their value to advertisers will diminish – just as they have on the web – and soon prove an unprofitable format to support. Understanding that digital is about service, not content, will help media owners avoid that [...]
Filed under: Mobile | Leave a Comment »
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