Extract: “First, no apology, for writing about handsets. For media types, this might sound irrelevant, but the handset – in planet mobile – is everything. As forecast, the iPhone has forced everyone to raise their game so that, not long from now, everyone who matters to advertisers will have a handset in their hands that [...]
Filed under: Mobile | Tagged: Blackberry Storm, G-phone, G1, HTC Touch Fuze, iPhone | Leave a Comment »
Extract: “It’s been said that if you can think of it, then there’s already a magazine about it. The relaunch of the MMA is a reminder that you can also bet there’s at least one trade body to represent its interests. And so it is in mobile. Consider online advertising. Control over that particular space [...]
Filed under: Mobile | Tagged: MMA | 2 Comments »
Extract: “There are lots of things to say about new figures from Nielsen Mobile that show US mobile users now text more than they call. But, most important might be the proof it offers that usability really is the thing to focus on when it comes to providing content and services, especially on our fiddly little mobile [...]
Filed under: Mobile | Tagged: interoperability, Nielsen Mobile, SMS, usability | 1 Comment »
Extract: “Now, nicking ideas is not a rare occurrence in adland – particularly now that the ‘viral’ effect lands loads of them on creatives’ PCs on a regular basis – and if iPint was nicked then it’s the latest in a long line. But the mistake will have been to have messed with application developers.” [...]
Filed under: Agencies, Mobile | Tagged: BMB, Carling, Hottrix, iBeer, iPhone, iPint | Leave a Comment »
Extract: “Jamba makes lots of money by peddling ringtones, which is essentially what anyone is talking about when they laud current mobile content revenues. Second, it is a content creator. Jamba already produces versions of Sky TV shows for mobile digestion. “So, while people like me talk up the potential for mobile TV – and [...]
Filed under: Mobile | Tagged: Jamba, Jamster, News Corp, Sky | Leave a Comment »
Controlling the junction between device and the internet is a rather vital strategic battleground – and that is what’s at the core of what makes Google’s Chrome so interesting. Two pieces of software facilitate that connection, the device’s operating system and the browser that renders the web. Once you’re on the web, Google is king, [...]
Filed under: Mobile | Tagged: 3G, Chrome, Explorer, Firefox, Google, HTC Touch Dual, Microsoft | 1 Comment »
Reports on Carling’s iPint have so far been overflowing (no pun intended) with praise. The most unabashed comes from Campaign editor Claire Beale in The Independent. But ex-colleague and friend Ian Jindal – while also rightly enamoured – points out why the application falls down. For Beale, the execution (and it’s best to read Ian’s [...]
Filed under: Mobile | Tagged: Carling, iPhone, iPint | 1 Comment »
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