A layman’s explanation of marketing attribution – the process by which advertisers can share credit and commissions across different channels rather than just pay on the last click – for Netimperative It’s called: Online marketing attribution – even this requires common sense
Filed under: Display advertising, Online advertising, Trends | Leave a Comment »
I performed a very brief analysis on the ad spend figures reported in the IAB’s recent H1 ’09 announcement, in which it claimed online had overtaken TV. Thinkbox – the TV industry’s trade body – had been robust in its defence, quite rightly to some degree. But my analysis shows that, when you compare the [...]
Filed under: Display advertising, Online advertising, Search, Trends | Leave a Comment »
Extract: “The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how 2009 [...]
Filed under: Agencies, Display advertising, Events, Online advertising, Publishing, Search, Trends | Leave a Comment »
Extract: “Through mechanisms like click-to-call and click-to-SMS, we can enable potential customers to do something fast and easy that, for us, generates a valuable lead and, for them, is just a step further in a journey they’ve already started. Why hold them up?” Full post at Mediaweek.co.uk
Filed under: Mobile, Online advertising | Leave a Comment »
Extract: ‘Trying to view mobile [phones] as an ad channel in the first place is of course a mistake. In fact, the internet (whether web, email, IPTV, whatever) in general isn’t much cop at ‘advertising’. As a marketing channel it’s the absolute business. But, because of its on-demand nature, its real strength is in only [...]
Filed under: Display advertising, Mobile, Online advertising, Publishing, Retail, Trends | 1 Comment »
Extract: “1. Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly if they have US paymasters, is likely to end the year with more staff than it started. But, it’s an opportunity for those businesses to assess the parts of their business that deliver real value. The worry is [...]
Filed under: Agencies, Digital investment, Display advertising, Online advertising, Publishing, Trends | Leave a Comment »
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