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<channel>
	<title>Media Quake &#187; Online advertising</title>
	<atom:link href="http://mediaquake.co.uk/category/online-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://mediaquake.co.uk</link>
	<description>The blog of digital consultant and writer Philip Buxton</description>
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		<title>Media Quake &#187; Online advertising</title>
		<link>http://mediaquake.co.uk</link>
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		<item>
		<title>What is online marketing attribution?</title>
		<link>http://mediaquake.co.uk/2010/04/09/what-is-online-marketing-attribution/</link>
		<comments>http://mediaquake.co.uk/2010/04/09/what-is-online-marketing-attribution/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 11:16:44 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=322</guid>
		<description><![CDATA[A layman&#8217;s explanation of marketing attribution &#8211; the process by which advertisers can share credit and commissions across different channels rather than just pay on the last click &#8211; for Netimperative It&#8217;s called: Online marketing attribution &#8211; even this requires common sense<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&#038;blog=3846347&#038;post=322&#038;subd=mediaquake&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2010/04/09/what-is-online-marketing-attribution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Philip Buxton</media:title>
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		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa201m05.png" medium="image">
			<media:title type="html">Add to Facebook</media:title>
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			<media:title type="html">Add to Digg</media:title>
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			<media:title type="html">Add to Blinklist</media:title>
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			<media:title type="html">Add to Ma.gnolia</media:title>
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		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa208m05.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
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			<media:title type="html">Add to Newsvine</media:title>
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	</item>
		<item>
		<title>TV v internet &#8211; ad spend figures compared</title>
		<link>http://mediaquake.co.uk/2009/10/08/tv-v-internet-ad-spend-figures-compared/</link>
		<comments>http://mediaquake.co.uk/2009/10/08/tv-v-internet-ad-spend-figures-compared/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 17:07:32 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=308</guid>
		<description><![CDATA[I performed a very brief analysis on the ad spend figures reported in the IAB&#8217;s recent H1 &#8217;09 announcement, in which it claimed online had overtaken TV. Thinkbox &#8211; the TV industry&#8217;s trade body &#8211; had been robust in its defence, quite rightly to some degree. But my analysis shows that, when you compare the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&#038;blog=3846347&#038;post=308&#038;subd=mediaquake&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/10/08/tv-v-internet-ad-spend-figures-compared/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>
	</item>
		<item>
		<title>Twitter’s AdWords is coming&#8230;</title>
		<link>http://mediaquake.co.uk/2009/03/26/twitter%e2%80%99s-adwords-is-coming/</link>
		<comments>http://mediaquake.co.uk/2009/03/26/twitter%e2%80%99s-adwords-is-coming/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 11:08:15 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=262</guid>
		<description><![CDATA[Extract: &#8220;No, what’s most interesting and the reason I think investors are going to get all of their money back and a whole lot more is the idea of e-commerce accounts. Twitter CEO Evan Williams told Techcrunch last Summer that charging e-commerce businesses per follower, per update or per sale [or per click?] was a possibility. In [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&#038;blog=3846347&#038;post=262&#038;subd=mediaquake&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/03/26/twitter%e2%80%99s-adwords-is-coming/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Philip Buxton</media:title>
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		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa201m04.png" medium="image">
			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa202m04.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa203m04.png" medium="image">
			<media:title type="html">Add to Del.icio.us</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa204m04.png" medium="image">
			<media:title type="html">Add to Stumbleupon</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa205m04.png" medium="image">
			<media:title type="html">Add to Reddit</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa206m04.png" medium="image">
			<media:title type="html">Add to Blinklist</media:title>
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		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa207m04.png" medium="image">
			<media:title type="html">Add to Ma.gnolia</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa208m04.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
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			<media:title type="html">Add to Furl</media:title>
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			<media:title type="html">Add to Newsvine</media:title>
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		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa211m04.png" medium="image" />
	</item>
		<item>
		<title>The recession so far&#8230;</title>
		<link>http://mediaquake.co.uk/2009/02/11/the-recession-so-far/</link>
		<comments>http://mediaquake.co.uk/2009/02/11/the-recession-so-far/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 12:56:55 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/2009/02/11/the-recession-so-far/</guid>
		<description><![CDATA[Extract: &#8220;The joy – if joy is the right word &#8211; of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how 2009 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&#038;blog=3846347&#038;post=244&#038;subd=mediaquake&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/02/11/the-recession-so-far/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa200m01.png" medium="image" />

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa201m01.png" medium="image">
			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa202m01.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa203m01.png" medium="image">
			<media:title type="html">Add to Del.icio.us</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa204m01.png" medium="image">
			<media:title type="html">Add to Stumbleupon</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa205m01.png" medium="image">
			<media:title type="html">Add to Reddit</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa206m01.png" medium="image">
			<media:title type="html">Add to Blinklist</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa207m01.png" medium="image">
			<media:title type="html">Add to Ma.gnolia</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa208m01.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa209m01.png" medium="image">
			<media:title type="html">Add to Furl</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa210m01.png" medium="image">
			<media:title type="html">Add to Newsvine</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa211m01.png" medium="image" />
	</item>
		<item>
		<title>Brand v response &#8211; the false debate</title>
		<link>http://mediaquake.co.uk/2009/01/22/brand-v-response-the-false-debate/</link>
		<comments>http://mediaquake.co.uk/2009/01/22/brand-v-response-the-false-debate/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 12:03:44 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online advertising]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=233</guid>
		<description><![CDATA[Extract: &#8220;Through mechanisms like click-to-call and click-to-SMS, we can enable potential customers to do something fast and easy that, for us, generates a valuable lead and, for them, is just a step further in a journey they’ve already started. Why hold them up?&#8221; Full post at Mediaweek.co.uk<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&#038;blog=3846347&#038;post=233&#038;subd=mediaquake&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/01/22/brand-v-response-the-false-debate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>

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		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa201m04.png" medium="image">
			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa202m04.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa203m04.png" medium="image">
			<media:title type="html">Add to Del.icio.us</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa204m04.png" medium="image">
			<media:title type="html">Add to Stumbleupon</media:title>
		</media:content>

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			<media:title type="html">Add to Reddit</media:title>
		</media:content>

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			<media:title type="html">Add to Blinklist</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa207m04.png" medium="image">
			<media:title type="html">Add to Ma.gnolia</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa208m04.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa209m04.png" medium="image">
			<media:title type="html">Add to Furl</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa210m04.png" medium="image">
			<media:title type="html">Add to Newsvine</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa211m04.png" medium="image" />
	</item>
		<item>
		<title>Mobile will have to take yet another ad break</title>
		<link>http://mediaquake.co.uk/2009/01/13/mobile-will-have-to-take-yet-another-ad-break/</link>
		<comments>http://mediaquake.co.uk/2009/01/13/mobile-will-have-to-take-yet-another-ad-break/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 13:02:41 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=226</guid>
		<description><![CDATA[Extract: &#8216;Trying to view mobile [phones] as an ad channel in the first place is of course a mistake. In fact, the internet (whether web, email, IPTV, whatever) in general isn’t much cop at &#8216;advertising&#8217;. As a marketing channel it’s the absolute business. But, because of its on-demand nature, its real strength is in only [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&#038;blog=3846347&#038;post=226&#038;subd=mediaquake&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/01/13/mobile-will-have-to-take-yet-another-ad-break/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa200m02.png" medium="image" />

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa201m02.png" medium="image">
			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa202m02.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa203m02.png" medium="image">
			<media:title type="html">Add to Del.icio.us</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa204m02.png" medium="image">
			<media:title type="html">Add to Stumbleupon</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa205m02.png" medium="image">
			<media:title type="html">Add to Reddit</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa206m02.png" medium="image">
			<media:title type="html">Add to Blinklist</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa207m02.png" medium="image">
			<media:title type="html">Add to Ma.gnolia</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa208m02.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa209m02.png" medium="image">
			<media:title type="html">Add to Furl</media:title>
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		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa210m02.png" medium="image">
			<media:title type="html">Add to Newsvine</media:title>
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		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa211m02.png" medium="image" />
	</item>
		<item>
		<title>Top five New Year&#8217;s resolutions&#8230; for digital</title>
		<link>http://mediaquake.co.uk/2009/01/03/top-five-new-years-resolutions-for-digital/</link>
		<comments>http://mediaquake.co.uk/2009/01/03/top-five-new-years-resolutions-for-digital/#comments</comments>
		<pubDate>Sat, 03 Jan 2009 13:58:19 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Digital investment]]></category>
		<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=222</guid>
		<description><![CDATA[Extract: &#8220;1.       Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly if they have US paymasters, is likely to end the year with more staff than it started. But, it’s an opportunity for those businesses to assess the parts of their business that deliver real value. The worry is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&#038;blog=3846347&#038;post=222&#038;subd=mediaquake&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Philip Buxton</media:title>
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