A cracking article in the LA Times revealing the impact of free web content on the adult industry has all kinds of parallels with the challenges facing the ‘traditional’ content industry. My first thoughts on what the piece tells us about the future of content is here
Filed under: Online content, Publishing, Trends | Leave a Comment »
My new Connect post offers comment on the FTC’s proposed move to legislate against bloggers who fail to declare their commercial interests, against the best interests of their readers. My view, essentially, is it’s understandable and has its merits, but that the battle for popularity on the web is so powerfully democratic as to render [...]
Filed under: Online content, Publishing | Leave a Comment »
Extract: “Subscriptions and micropayments were always a lovely idea but the reason they didn’t work back at the start of the millennium were nothing to do with internet penetration or dial-up speeds – they were fundamentally to do with choice. Their content wasn’t better enough to choose over all the free stuff. Now that Murdoch [...]
Filed under: Publishing, Trends | Tagged: micropayments, News Corp, Rupert Murdoch | Leave a Comment »
Extract: “The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how 2009 [...]
Filed under: Agencies, Display advertising, Events, Online advertising, Publishing, Search, Trends | Leave a Comment »
Extract: ‘Trying to view mobile [phones] as an ad channel in the first place is of course a mistake. In fact, the internet (whether web, email, IPTV, whatever) in general isn’t much cop at ‘advertising’. As a marketing channel it’s the absolute business. But, because of its on-demand nature, its real strength is in only [...]
Filed under: Display advertising, Mobile, Online advertising, Publishing, Retail, Trends | 1 Comment »
Extract: “1. Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly if they have US paymasters, is likely to end the year with more staff than it started. But, it’s an opportunity for those businesses to assess the parts of their business that deliver real value. The worry is [...]
Filed under: Agencies, Digital investment, Display advertising, Online advertising, Publishing, Trends | Leave a Comment »
Pearson, the group that owns the Financial Times, among other things, has just declared half-year results that buck the trend in ad revenues. Neither the shift away from print ads nor the looming recession has hit its numbers. Why? Because, like Google, the FT has found itself in the lucky position of being perfectly positioned [...]
Filed under: Display advertising, Publishing, web 2.0 | Tagged: Facebook, FT, Pearson, Penguin, Wikipedia | Leave a Comment »
Inspired by this great post from Valleywag on how Time Magazine’s [arbitrary] list of Top 50 web sites make money, it’s time to explain how we see the problem with publisher models on the web. The list tells us that 36 of the 50 of them are ad-funded and that 18 of those rely on [...]
Filed under: Display advertising, Publishing | Leave a Comment »
Loving a new thread I’ve been pursuing this morning. It starts with Nokia trying to become a content provider (again) and ends with a proper view of why letting people talk absolute bunkum with each other is the key to digital gold. See if you can follow this: 1. Nokia launches Ovi – a new [...]
Filed under: Mobile, Publishing, web 2.0 | Tagged: Helium, Mobile, Twitter, web 2.0 | 2 Comments »
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