A session with a big UK publisher last week helped them reach at least one major decision – we need a strategy.. What’s interesting is that, by giving them a proper understanding of how the digital market works, the full potential of the threat – and opportunity – presents itself. So far, they have been [...]
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A wee word on the Telegraph, which is attracting only good news at the moment for its revitalised digital strategy. As a judge at the AOP awards this year, I was part of a group that put the paper’s cross-media budget coverage in the Spring into one of the best three of the entries. It [...]
Filed under: Publishing | Tagged: Daily Telegraph | Leave a Comment »
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