Twitter’s AdWords is coming…

Posted on 26 March, 2009 by Philip Buxton

Extract: “No, what’s most interesting and the reason I think investors are going to get all of their money back and a whole lot more is the idea of e-commerce accounts. Twitter CEO Evan Williams told Techcrunch last Summer that charging e-commerce businesses per follower, per update or per sale [or per click?] was a possibility. In [...]

Filed under: Online advertising, Retail, Social media, Trends, web 2.0 | Leave a Comment »

Woolies can look to Dixons as proof of concept

Posted on 4 February, 2009 by Philip Buxton

Extract: “The DSG group, which owns Currys and PC World among others, turned Dixons into a pure etailer about two years ago (we interviewed them at Revolution at the time) and the scale of the gamble was arresting. The chief point analysts made then was that stores needed bricks and clicks to thrive. Dixons’ results suggest otherwise.” Fulll [...]

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Mobile will have to take yet another ad break

Posted on 13 January, 2009 by Philip Buxton

Extract: ‘Trying to view mobile [phones] as an ad channel in the first place is of course a mistake. In fact, the internet (whether web, email, IPTV, whatever) in general isn’t much cop at ‘advertising’. As a marketing channel it’s the absolute business. But, because of its on-demand nature, its real strength is in only [...]

Filed under: Display advertising, Mobile, Online advertising, Publishing, Retail, Trends | 1 Comment »

Social media faces some tough questions

Posted on 30 October, 2008 by Philip Buxton

Extract: “Chairing Chinwag Live’s Social Media ROI panel debate at E-commerce Expo this week was fascinating for a number of reasons – not least for the amount of people trying to pack themselves into a small space. The debate featured some social media luminaries: Robin Grant from We Are Social; Stuart Bruce from Wolfstar; Helen Lawrence, social media planner at Dare; [...]

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Remember GoogleZon?

Posted on 8 February, 2008 by Philip Buxton

It seems years ago now – it was a few I guess – but the Googlezon vision of what could happen where search meets shopping creeps ever closer. Google and Amazon aren’t as far as I’m aware making eyes at each other, but – as Techcrunch US has it – Amazon is increasingly becoming a [...]

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Amazon kindle – the ipod for books

Posted on 20 November, 2007 by Philip Buxton

I love it – I want it… I’d still buy books, but only very specific ones to look good on the shelf.. http://www.amazon.com/gp/mpd/permalink/m2S5YCKCJJ64W8:m1KUZNR4TVZSMM

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