TV v internet – ad spend figures compared

Posted on 8 October, 2009 by Philip Buxton

I performed a very brief analysis on the ad spend figures reported in the IAB’s recent H1 ’09 announcement, in which it claimed online had overtaken TV. Thinkbox – the TV industry’s trade body – had been robust in its defence, quite rightly to some degree. But my analysis shows that, when you compare the [...]

Filed under: Display advertising, Online advertising, Search, Trends | Leave a Comment »

Brand bidding in AdWords leads to higher CPCs and lower CTRs

Posted on 18 June, 2009 by Philip Buxton

Realising that ‘extracts’ might fall foul of Google’s duplication rules, I’ll write a very short precis in future of posts I write elsewhere, so… My new Connect post looks at new figures from the IPA Search Group that show Google’s move to allow competitors to bid on brand terms has delivered higher CPCs and lower [...]

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Mobile search needs advertisers

Posted on 25 February, 2009 by Philip Buxton

Extract: “If there’s one major hope for mobile as an ad channel during the recession, it’s mobile search. But the signs there so far are not particularly encouraging.” Full post here  

Filed under: Agencies, Mobile, Search, Trends | Leave a Comment »

The recession so far…

Posted on 11 February, 2009 by Philip Buxton

Extract: “The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how 2009 [...]

Filed under: Agencies, Display advertising, Events, Online advertising, Publishing, Search, Trends | Leave a Comment »

[Twitter] is Google’s missing link

Posted on 13 January, 2009 by Philip Buxton

Extract: “But, as in everything, Google’s greatest strength is its greatest flaw: it delivers search rankings that are most relevant for the majority of users. The trouble is that, often, the results we seek are not what the majority would associate with a search term, including – apparently – ‘globe internet executive newspaper web’. “Here’s [...]

Filed under: Search, Social media, web 2.0 | Tagged: , | Leave a Comment »

Hello you

Posted on 16 October, 2008 by Philip Buxton

Extract: “So we’re talking about two marketing models: one that starts with a target customer and works back to sales and one that starts with sales and works back to real people. It’s a massive opportunity. “For, once we know who our customers really are we can start worrying much less about who we should [...]

Filed under: Search | Leave a Comment »

Some thoughts on digital in a recession

Posted on 14 October, 2008 by Philip Buxton

Extract: “Online will be left with what it does best – delivering solid, revenue-generating leads. “Affiliate marketing as a sector is beginning to struggle. I suspect this is because affiliates can only make real money where the merchant they’re working for has holes in its own search strategy. Those holes are being filled, which leaves [...]

Filed under: Display advertising, Search, Social media | Tagged: , | Leave a Comment »

2009 predictions

Posted on 14 October, 2008 by Philip Buxton

Extract: “Does future-gazing really help us do our jobs better? Well, apart from the fact that digital ‘experts’ are expected to know these things, it also helps us spot opportunities much quicker. A new project comes up and new thinking can be integrated from the start. “So, here’s just four ‘predictions’ for 2009. Some of [...]

Filed under: Display advertising, Mobile, Publishing, Search, Social media, web 2.0 | Tagged: , , , , , | 5 Comments »

Update – Google as mobile operating system

Posted on 3 October, 2008 by Philip Buxton

Quick update on Google’s plans surrounding becoming an operating system – particularly on mobile where it has more of a run at things than on our PCs. Techcrunch posted a story tonight – complete with demo vid – about how Google search is available everywhere as you use the new G1 T-Mobile Android-based phone. Techrunch’s [...]

Filed under: Mobile, Search | Tagged: , , , , | Leave a Comment »

‘So is Cuil cool?’

Posted on 28 July, 2008 by Philip Buxton

This was BBC World’s first question just now. In the heat of the camera’s glare, I said ‘Well yeah, it is pretty cool’. I wish now I’d said: ‘Well if you think search engines are cool… ‘ but after time to cogitate I think there seems to be only one thing that Cuil does better [...]

Filed under: Search, web 2.0 | Tagged: , , | Leave a Comment »

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