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	<title>Media Quake &#187; Search</title>
	<atom:link href="http://mediaquake.co.uk/category/search/feed/" rel="self" type="application/rss+xml" />
	<link>http://mediaquake.co.uk</link>
	<description>The blog of digital consultant and writer Philip Buxton</description>
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		<title>Media Quake &#187; Search</title>
		<link>http://mediaquake.co.uk</link>
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	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://mediaquake.co.uk/osd.xml" title="Media Quake" />
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		<item>
		<title>TV v internet &#8211; ad spend figures compared</title>
		<link>http://mediaquake.co.uk/2009/10/08/tv-v-internet-ad-spend-figures-compared/</link>
		<comments>http://mediaquake.co.uk/2009/10/08/tv-v-internet-ad-spend-figures-compared/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 17:07:32 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=308</guid>
		<description><![CDATA[I performed a very brief analysis on the ad spend figures reported in the IAB&#8217;s recent H1 &#8217;09 announcement, in which it claimed online had overtaken TV. Thinkbox &#8211; the TV industry&#8217;s trade body &#8211; had been robust in its defence, quite rightly to some degree. But my analysis shows that, when you compare the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=308&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/10/08/tv-v-internet-ad-spend-figures-compared/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>
	</item>
		<item>
		<title>Brand bidding in AdWords leads to higher CPCs and lower CTRs</title>
		<link>http://mediaquake.co.uk/2009/06/18/brand-bidding-in-adwords-leads-to-higher-cpcs-and-lower-ctrs/</link>
		<comments>http://mediaquake.co.uk/2009/06/18/brand-bidding-in-adwords-leads-to-higher-cpcs-and-lower-ctrs/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 09:09:35 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[brand bidding]]></category>
		<category><![CDATA[brand terms]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[IPA Search Group]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=289</guid>
		<description><![CDATA[Realising that &#8216;extracts&#8217; might fall foul of Google&#8217;s duplication rules, I&#8217;ll write a very short precis in future of posts I write elsewhere, so&#8230; My new Connect post looks at new figures from the IPA Search Group that show Google&#8217;s move to allow competitors to bid on brand terms has delivered higher CPCs and lower [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=289&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/06/18/brand-bidding-in-adwords-leads-to-higher-cpcs-and-lower-ctrs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa200m04.png" medium="image" />

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa201m04.png" medium="image">
			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa202m04.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa203m04.png" medium="image">
			<media:title type="html">Add to Del.icio.us</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa204m04.png" medium="image">
			<media:title type="html">Add to Stumbleupon</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa205m04.png" medium="image">
			<media:title type="html">Add to Reddit</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa206m04.png" medium="image">
			<media:title type="html">Add to Blinklist</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa207m04.png" medium="image">
			<media:title type="html">Add to Ma.gnolia</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa208m04.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa209m04.png" medium="image">
			<media:title type="html">Add to Furl</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa210m04.png" medium="image">
			<media:title type="html">Add to Newsvine</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa211m04.png" medium="image" />
	</item>
		<item>
		<title>Mobile search needs advertisers</title>
		<link>http://mediaquake.co.uk/2009/02/25/mobile-search-needs-advertisers/</link>
		<comments>http://mediaquake.co.uk/2009/02/25/mobile-search-needs-advertisers/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 13:05:11 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=250</guid>
		<description><![CDATA[Extract: &#8220;If there’s one major hope for mobile as an ad channel during the recession, it’s mobile search. But the signs there so far are not particularly encouraging.&#8221; Full post here  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=250&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/02/25/mobile-search-needs-advertisers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa200m04.png" medium="image" />

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa201m04.png" medium="image">
			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa202m04.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa203m04.png" medium="image">
			<media:title type="html">Add to Del.icio.us</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa204m04.png" medium="image">
			<media:title type="html">Add to Stumbleupon</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa205m04.png" medium="image">
			<media:title type="html">Add to Reddit</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa206m04.png" medium="image">
			<media:title type="html">Add to Blinklist</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa207m04.png" medium="image">
			<media:title type="html">Add to Ma.gnolia</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa208m04.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa209m04.png" medium="image">
			<media:title type="html">Add to Furl</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa210m04.png" medium="image">
			<media:title type="html">Add to Newsvine</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa211m04.png" medium="image" />
	</item>
		<item>
		<title>The recession so far&#8230;</title>
		<link>http://mediaquake.co.uk/2009/02/11/the-recession-so-far/</link>
		<comments>http://mediaquake.co.uk/2009/02/11/the-recession-so-far/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 12:56:55 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/2009/02/11/the-recession-so-far/</guid>
		<description><![CDATA[Extract: &#8220;The joy – if joy is the right word &#8211; of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how 2009 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=244&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/02/11/the-recession-so-far/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa200m01.png" medium="image" />

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa201m01.png" medium="image">
			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa202m01.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa203m01.png" medium="image">
			<media:title type="html">Add to Del.icio.us</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa204m01.png" medium="image">
			<media:title type="html">Add to Stumbleupon</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa205m01.png" medium="image">
			<media:title type="html">Add to Reddit</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa206m01.png" medium="image">
			<media:title type="html">Add to Blinklist</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa207m01.png" medium="image">
			<media:title type="html">Add to Ma.gnolia</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa208m01.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa209m01.png" medium="image">
			<media:title type="html">Add to Furl</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa210m01.png" medium="image">
			<media:title type="html">Add to Newsvine</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa211m01.png" medium="image" />
	</item>
		<item>
		<title>[Twitter] is Google’s missing link</title>
		<link>http://mediaquake.co.uk/2009/01/13/%e2%80%98it%e2%80%99-is-google%e2%80%99s-missing-link/</link>
		<comments>http://mediaquake.co.uk/2009/01/13/%e2%80%98it%e2%80%99-is-google%e2%80%99s-missing-link/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 16:21:28 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=228</guid>
		<description><![CDATA[Extract: &#8220;But, as in everything, Google’s greatest strength is its greatest flaw: it delivers search rankings that are most relevant for the majority of users. The trouble is that, often, the results we seek are not what the majority would associate with a search term, including – apparently &#8211; ‘globe internet executive newspaper web’. &#8220;Here’s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=228&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/01/13/%e2%80%98it%e2%80%99-is-google%e2%80%99s-missing-link/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa200m05.png" medium="image" />

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa201m05.png" medium="image">
			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa202m05.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa203m05.png" medium="image">
			<media:title type="html">Add to Del.icio.us</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa204m05.png" medium="image">
			<media:title type="html">Add to Stumbleupon</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa205m05.png" medium="image">
			<media:title type="html">Add to Reddit</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa206m05.png" medium="image">
			<media:title type="html">Add to Blinklist</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa207m05.png" medium="image">
			<media:title type="html">Add to Ma.gnolia</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa208m05.png" medium="image">
			<media:title type="html">Add to Technorati</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa209m05.png" medium="image">
			<media:title type="html">Add to Furl</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa210m05.png" medium="image">
			<media:title type="html">Add to Newsvine</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa211m05.png" medium="image" />
	</item>
		<item>
		<title>Hello you</title>
		<link>http://mediaquake.co.uk/2008/10/16/hello-you/</link>
		<comments>http://mediaquake.co.uk/2008/10/16/hello-you/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 09:34:50 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://mediaquake.wordpress.com/?p=169</guid>
		<description><![CDATA[Extract: &#8220;So we’re talking about two marketing models: one that starts with a target customer and works back to sales and one that starts with sales and works back to real people. It’s a massive opportunity. &#8220;For, once we know who our customers really are we can start worrying much less about who we should [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=169&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2008/10/16/hello-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>
	</item>
		<item>
		<title>Some thoughts on digital in a recession</title>
		<link>http://mediaquake.co.uk/2008/10/14/some-thoughts-on-digital-in-a-recession/</link>
		<comments>http://mediaquake.co.uk/2008/10/14/some-thoughts-on-digital-in-a-recession/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 14:01:55 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[affiliates]]></category>
		<category><![CDATA[Agencies]]></category>

		<guid isPermaLink="false">http://mediaquake.wordpress.com/?p=167</guid>
		<description><![CDATA[Extract: &#8220;Online will be left with what it does best – delivering solid, revenue-generating leads. &#8220;Affiliate marketing as a sector is beginning to struggle. I suspect this is because affiliates can only make real money where the merchant they’re working for has holes in its own search strategy. Those holes are being filled, which leaves [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=167&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2008/10/14/some-thoughts-on-digital-in-a-recession/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>
	</item>
		<item>
		<title>2009 predictions</title>
		<link>http://mediaquake.co.uk/2008/10/14/2009-predictions/</link>
		<comments>http://mediaquake.co.uk/2008/10/14/2009-predictions/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 13:58:05 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[banners]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[VRM]]></category>
		<category><![CDATA[Wi-Fi]]></category>
		<category><![CDATA[Zopa]]></category>

		<guid isPermaLink="false">http://mediaquake.wordpress.com/?p=165</guid>
		<description><![CDATA[Extract: &#8220;Does future-gazing really help us do our jobs better? Well, apart from the fact that digital ‘experts’ are expected to know these things, it also helps us spot opportunities much quicker. A new project comes up and new thinking can be integrated from the start. &#8220;So, here’s just four ‘predictions’ for 2009. Some of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=165&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2008/10/14/2009-predictions/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>
	</item>
		<item>
		<title>Update &#8211; Google as mobile operating system</title>
		<link>http://mediaquake.co.uk/2008/10/03/update-google-as-mobile-operating-system/</link>
		<comments>http://mediaquake.co.uk/2008/10/03/update-google-as-mobile-operating-system/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 23:47:17 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[operating systems]]></category>

		<guid isPermaLink="false">http://mediaquake.wordpress.com/?p=156</guid>
		<description><![CDATA[Quick update on Google&#8217;s plans surrounding becoming an operating system &#8211; particularly on mobile where it has more of a run at things than on our PCs. Techcrunch posted a story tonight &#8211; complete with demo vid &#8211; about how Google search is available everywhere as you use the new G1 T-Mobile Android-based phone. Techrunch&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=156&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
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			<media:title type="html">Add to Facebook</media:title>
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	</item>
		<item>
		<title>&#8216;So is Cuil cool?&#8217;</title>
		<link>http://mediaquake.co.uk/2008/07/28/so-is-cuil-cool/</link>
		<comments>http://mediaquake.co.uk/2008/07/28/so-is-cuil-cool/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 13:31:26 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[Cuil]]></category>
		<category><![CDATA[Delicious]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://mediaquake.wordpress.com/?p=93</guid>
		<description><![CDATA[This was BBC World&#8217;s first question just now. In the heat of the camera&#8217;s glare, I said &#8216;Well yeah, it is pretty cool&#8217;. I wish now I&#8217;d said: &#8216;Well if you think search engines are cool&#8230; &#8216; but after time to cogitate I think there seems to be only one thing that Cuil does better [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=93&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Philip Buxton</media:title>
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			<media:title type="html">Cuil homepage</media:title>
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