Scribbled up this post for iCrossing’s Connect blog on the new social phenomenon that is (was?) Chat Roulette. It is the perfect storm of digital technology: everyone has a PC, they all have webcams, they all have broadband connections, people have worked what that combination means for connecting with strangers through social media – and [...]
Filed under: Social media | Tagged: Chatroulette | 1 Comment »
Extract: “Even on the surface, it’s not hard to see how most of these tips for customer service can be ploughed directly into fast advice for how brands should think when seeking to engage in social media. For example, iCrossing’s basic model (understand your networks, be live in your networks, be useful to your networks), [...]
Filed under: Social media | Leave a Comment »
Extract: “For those with smartphones, which – until recently – was most of the people using Twitter, this was no real issue. Users have switched to applications on their phones (particularly their iPhones) or simply the mobile web to Twitter while on the move. But, for those with more basic phones, this was not so [...]
Filed under: Mobile, Social media | Leave a Comment »
Extract: “No, what’s most interesting and the reason I think investors are going to get all of their money back and a whole lot more is the idea of e-commerce accounts. Twitter CEO Evan Williams told Techcrunch last Summer that charging e-commerce businesses per follower, per update or per sale [or per click?] was a possibility. In [...]
Filed under: Online advertising, Retail, Social media, Trends, web 2.0 | Leave a Comment »
Extract: “If RyanAir and the NUJ don’t care what bloggers think, they might at least consider what Google thinks of bloggers, since that will hit them right where it hurts. “Both organisations have been at the centre of blog-hosted rows in which representatives have attacked bloggers in particular and – worse – blogging in general. [...]
Filed under: Social media | Leave a Comment »
Extract: “But, as in everything, Google’s greatest strength is its greatest flaw: it delivers search rankings that are most relevant for the majority of users. The trouble is that, often, the results we seek are not what the majority would associate with a search term, including – apparently – ‘globe internet executive newspaper web’. “Here’s [...]
Filed under: Search, Social media, web 2.0 | Tagged: Google, Twitter | Leave a Comment »
Extract: “Everyone claims to have unique talent, to be ‘leading’, to have great clients, and real expertise. Technology, fortunately, can’t be faked, demonstrates genuine investment and expertise, and really can be proprietary and unique. So, which agency has developed/is developing their own technology to support their new approach?” Full post here
Filed under: Agencies, Social media | Leave a Comment »
Extract: “If the online journey is – as iCrossing believes – about conversation or navigation, then Twitter faces two approaches: to seek to attach a value to its audience’s conversations (e.g. become a paid-for research tool) or to the way in which Twitter users help in navigation by directing their followers to useful products and [...]
Filed under: Social media, web 2.0 | Leave a Comment »
Extract: “Chairing Chinwag Live’s Social Media ROI panel debate at E-commerce Expo this week was fascinating for a number of reasons – not least for the amount of people trying to pack themselves into a small space. The debate featured some social media luminaries: Robin Grant from We Are Social; Stuart Bruce from Wolfstar; Helen Lawrence, social media planner at Dare; [...]
Filed under: Events, Retail, Social media, web 2.0 | Tagged: Chinwag Live, e-commerce expo, social media ROI | 1 Comment »
Extract: “Online will be left with what it does best – delivering solid, revenue-generating leads. “Affiliate marketing as a sector is beginning to struggle. I suspect this is because affiliates can only make real money where the merchant they’re working for has holes in its own search strategy. Those holes are being filled, which leaves [...]
Filed under: Display advertising, Search, Social media | Tagged: affiliates, Agencies | Leave a Comment »
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