A layman’s explanation of marketing attribution – the process by which advertisers can share credit and commissions across different channels rather than just pay on the last click – for Netimperative It’s called: Online marketing attribution – even this requires common sense
Filed under: Display advertising, Online advertising, Trends | Leave a Comment »
I performed a very brief analysis on the ad spend figures reported in the IAB’s recent H1 ’09 announcement, in which it claimed online had overtaken TV. Thinkbox – the TV industry’s trade body – had been robust in its defence, quite rightly to some degree. But my analysis shows that, when you compare the [...]
Filed under: Display advertising, Online advertising, Search, Trends | Leave a Comment »
A cracking article in the LA Times revealing the impact of free web content on the adult industry has all kinds of parallels with the challenges facing the ‘traditional’ content industry. My first thoughts on what the piece tells us about the future of content is here
Filed under: Online content, Publishing, Trends | Leave a Comment »
After speaking at the IAB’s FMCG seminar, it struck me that ‘online’ continues to regard FMCG advertisers as ‘wrong’ for not committing as much to digital as other big-spending sectors. In fact, they have very good reasons for not doing so – the mission must be to help them understand the more fundamental shifts for [...]
Filed under: Display advertising, Trends, web 2.0 | Leave a Comment »
Extract: “Subscriptions and micropayments were always a lovely idea but the reason they didn’t work back at the start of the millennium were nothing to do with internet penetration or dial-up speeds – they were fundamentally to do with choice. Their content wasn’t better enough to choose over all the free stuff. Now that Murdoch [...]
Filed under: Publishing, Trends | Tagged: micropayments, News Corp, Rupert Murdoch | Leave a Comment »
Extract: Agency folk were given the graveyard spots in the schedule – most spoke in the last or penultimate session of the day. And – save where they had Google, mobile or social media in the session title – they were the least well attended. But, they were all worth waiting for and, for those [...]
Filed under: Agencies, Events, Trends | Leave a Comment »
Extract: “While budgets might be shrunk, the amount of headspace we have at our disposal remains the same. And a good proportion of that space should still be devoted to understanding the way mobile devices are being used by customers, then the value brands might deliver as they do it.” Full post here
Filed under: Mobile, Trends | Leave a Comment »
Extract: “If there’s one major hope for mobile as an ad channel during the recession, it’s mobile search. But the signs there so far are not particularly encouraging.” Full post here
Filed under: Agencies, Mobile, Search, Trends | Leave a Comment »
Extract: “The joy – if joy is the right word – of last night’s panel session, which I chaired for Chinwag Live on the topic of ‘Advertising woes’, was that it was a first opportunity to hear what the actual effects of our long-awaited slump have been on the digital sector so far and therefore how 2009 [...]
Filed under: Agencies, Display advertising, Events, Online advertising, Publishing, Search, Trends | Leave a Comment »
Twitter updates
