Extract: “But, before we get carried away with such things, let’s bear in mind that only 29% of the 9,000 people surveyed said they used their phones at all. And 72% of those who did said they used it to call someone (most commonly a significant other I’ll wager) about the purchase. This is first [...]
Filed under: Mobile, Trends | Leave a Comment »
Extract: ‘Trying to view mobile [phones] as an ad channel in the first place is of course a mistake. In fact, the internet (whether web, email, IPTV, whatever) in general isn’t much cop at ‘advertising’. As a marketing channel it’s the absolute business. But, because of its on-demand nature, its real strength is in only [...]
Filed under: Display advertising, Mobile, Online advertising, Publishing, Retail, Trends | 1 Comment »
Extract: “1. Get into shape For digital, that means redundancies. No digital media owner, agency or advertiser, particularly if they have US paymasters, is likely to end the year with more staff than it started. But, it’s an opportunity for those businesses to assess the parts of their business that deliver real value. The worry is [...]
Filed under: Agencies, Digital investment, Display advertising, Online advertising, Publishing, Trends | Leave a Comment »
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