Posted on 16 July, 2009 by Philip Buxton
After speaking at the IAB’s FMCG seminar, it struck me that ‘online’ continues to regard FMCG advertisers as ‘wrong’ for not committing as much to digital as other big-spending sectors. In fact, they have very good reasons for not doing so – the mission must be to help them understand the more fundamental shifts for [...]
Filed under: Display advertising, Trends, web 2.0 | Leave a Comment »
Posted on 26 March, 2009 by Philip Buxton
Extract: “No, what’s most interesting and the reason I think investors are going to get all of their money back and a whole lot more is the idea of e-commerce accounts. Twitter CEO Evan Williams told Techcrunch last Summer that charging e-commerce businesses per follower, per update or per sale [or per click?] was a possibility. In [...]
Filed under: Online advertising, Retail, Social media, Trends, web 2.0 | Leave a Comment »
Posted on 27 November, 2008 by Philip Buxton
Extract: “If the online journey is – as iCrossing believes – about conversation or navigation, then Twitter faces two approaches: to seek to attach a value to its audience’s conversations (e.g. become a paid-for research tool) or to the way in which Twitter users help in navigation by directing their followers to useful products and [...]
Filed under: Social media, web 2.0 | Leave a Comment »
Posted on 30 October, 2008 by Philip Buxton
Extract: “Chairing Chinwag Live’s Social Media ROI panel debate at E-commerce Expo this week was fascinating for a number of reasons – not least for the amount of people trying to pack themselves into a small space. The debate featured some social media luminaries: Robin Grant from We Are Social; Stuart Bruce from Wolfstar; Helen Lawrence, social media planner at Dare; [...]
Filed under: Events, Retail, Social media, web 2.0 | Tagged: Chinwag Live, e-commerce expo, social media ROI | 1 Comment »
Posted on 14 October, 2008 by Philip Buxton
Extract: “Does future-gazing really help us do our jobs better? Well, apart from the fact that digital ‘experts’ are expected to know these things, it also helps us spot opportunities much quicker. A new project comes up and new thinking can be integrated from the start. “So, here’s just four ‘predictions’ for 2009. Some of [...]
Filed under: Display advertising, Mobile, Publishing, Search, Social media, web 2.0 | Tagged: Agencies, banners, iPhone, VRM, Wi-Fi, Zopa | 5 Comments »
Posted on 20 August, 2008 by Philip Buxton
While editor of Revolution, I wrote a comment inspired by Richard Duvall, the co-founder of Egg and then Zopa – the online money-lending service – who had recently – and tragically – died. On news of his death, I’d followed a link to a presentation Richard had given at an event run by Ariadne Capital, [...]
Filed under: Social media, web 2.0 | Tagged: Andy Lark, Antony Mayfield, Dell, Richard Duvall | 2 Comments »
Posted on 28 July, 2008 by Philip Buxton
This was BBC World’s first question just now. In the heat of the camera’s glare, I said ‘Well yeah, it is pretty cool’. I wish now I’d said: ‘Well if you think search engines are cool… ‘ but after time to cogitate I think there seems to be only one thing that Cuil does better [...]
Filed under: Search, web 2.0 | Tagged: Cuil, Delicious, Google | Leave a Comment »
Posted on 28 July, 2008 by Philip Buxton
Pearson, the group that owns the Financial Times, among other things, has just declared half-year results that buck the trend in ad revenues. Neither the shift away from print ads nor the looming recession has hit its numbers. Why? Because, like Google, the FT has found itself in the lucky position of being perfectly positioned [...]
Filed under: Display advertising, Publishing, web 2.0 | Tagged: Facebook, FT, Pearson, Penguin, Wikipedia | Leave a Comment »
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