Comments for Media Quake http://mediaquake.co.uk The blog of digital consultant and writer Philip Buxton Fri, 09 Apr 2010 12:31:25 +0000 hourly 1 http://wordpress.com/ Comment on Chatroulette.com – the new social phenomenon by Chatroulette.com – the new social phenomenon « Media Quake | Win at Chatroulette http://mediaquake.co.uk/2010/04/09/chatroulette-com-the-new-social-phenomenon/#comment-141 Chatroulette.com – the new social phenomenon « Media Quake | Win at Chatroulette Fri, 09 Apr 2010 12:31:25 +0000 http://mediaquake.co.uk/?p=317#comment-141 [...] original here: Chatroulette.com – the new social phenomenon « Media Quake ← Warning About “Chatroulette” Chat Roulette Funny Piano Improv – Refusing to [...] [...] original here: Chatroulette.com – the new social phenomenon « Media Quake ← Warning About “Chatroulette” Chat Roulette Funny Piano Improv – Refusing to [...]

]]> Comment on Why the Carling iPint fails by Brand v response - the false debate - Mobile Matters - Blogs - Brand Republic http://mediaquake.co.uk/2008/07/24/why-the-carling-ipint-fails/#comment-73 Brand v response - the false debate - Mobile Matters - Blogs - Brand Republic Thu, 22 Jan 2009 11:59:39 +0000 http://mediaquake.wordpress.com/?p=80#comment-73 [...] mobile allows users to go ‘the next step’ – to lead-generation - in a way that backs up my [small] criticism of the iPint.Through mechanisms like click-to-call and click-to-SMS, we can enable potential customers to do [...] [...] mobile allows users to go ‘the next step’ – to lead-generation – in a way that backs up my [small] criticism of the iPint.Through mechanisms like click-to-call and click-to-SMS, we can enable potential customers to do [...]

]]> Comment on Mobile will have to take yet another ad break by Alex Rahaman http://mediaquake.co.uk/2009/01/13/mobile-will-have-to-take-yet-another-ad-break/#comment-71 Alex Rahaman Thu, 15 Jan 2009 10:29:39 +0000 http://mediaquake.co.uk/?p=226#comment-71 There's no doubt there are some fanciful predictions out there for mobile advertising growth. There are also some very interesting tactical marketing opportunities using the phone. However, through 2009 it will become easier and easier to plan a web and mobile campaign side by side and assess its reach and performance. With some of the current barriers to this removed, there is no reason why advertisers would not want to reach out to 10m UK potential consumers browsing the mobile web as part of an integrated campaign with online. There’s no doubt there are some fanciful predictions out there for mobile advertising growth. There are also some very interesting tactical marketing opportunities using the phone. However, through 2009 it will become easier and easier to plan a web and mobile campaign side by side and assess its reach and performance. With some of the current barriers to this removed, there is no reason why advertisers would not want to reach out to 10m UK potential consumers browsing the mobile web as part of an integrated campaign with online.

]]> Comment on Social media faces some tough questions by Sara http://mediaquake.co.uk/2008/10/30/social-media-faces-some-tough-questions/#comment-61 Sara Fri, 14 Nov 2008 13:19:03 +0000 http://mediaquake.wordpress.com/?p=191#comment-61 Blast from past Mr Buxton ;) I am dabbling in social media and have been for the last year, now focused on one particular industry niche ( I can´t tell you or i´d have to shoot you)... Mine and my clients´ issues are twofold 1. Expectation at pitch stage for companies who are accustomed to CPA metrics and deliverable promises 2. Measurement Hope you are well Sara Sara@sarawaller.com Blast from past Mr Buxton ;)

I am dabbling in social media and have been for the last year, now focused on one particular industry niche ( I can´t tell you or i´d have to shoot you)…

Mine and my clients´ issues are twofold

1. Expectation at pitch stage for companies who are accustomed to CPA metrics and deliverable promises

2. Measurement

Hope you are well

Sara

Sara@sarawaller.com

]]> Comment on Nokia’s strategic reaction to the iPhone by Motorola picks a couple of horses - Mobile Matters - Blogs - Brand Republic http://mediaquake.co.uk/2008/06/25/nokias-strategic-reaction-to-the-iphone/#comment-60 Motorola picks a couple of horses - Mobile Matters - Blogs - Brand Republic Mon, 10 Nov 2008 10:25:55 +0000 http://mediaquake.wordpress.com/?p=57#comment-60 [...] cancelled phones due for release this year that were not based on these two and is also a sign that Nokia’s full absorption of Symbian in the summer will most likely reduce that business to a Nokia-only solution. For the mobile [...] [...] cancelled phones due for release this year that were not based on these two and is also a sign that Nokia’s full absorption of Symbian in the summer will most likely reduce that business to a Nokia-only solution. For the mobile [...]

]]> Comment on A to-do list for the MMA by Philip Buxton http://mediaquake.co.uk/2008/11/04/a-to-do-list-for-the-mma/#comment-58 Philip Buxton Wed, 05 Nov 2008 21:49:24 +0000 http://mediaquake.wordpress.com/?p=199#comment-58 Great - the list is pretty obvious, but I guess the point is that it's easy to get wrapped up in lots of stuff and do not a lot properly... Great – the list is pretty obvious, but I guess the point is that it’s easy to get wrapped up in lots of stuff and do not a lot properly…

]]> Comment on A to-do list for the MMA by Bena Roberts http://mediaquake.co.uk/2008/11/04/a-to-do-list-for-the-mma/#comment-57 Bena Roberts Wed, 05 Nov 2008 20:30:56 +0000 http://mediaquake.wordpress.com/?p=199#comment-57 HI, just a FYI - visibilitymobile.com just joined the MMA we are a mobile search (Mobile SEO) player and we are trying to push a new standard for mobile search engine optimisation called metaTXT (www.metaTXT.org). I think search is very much on the agenda - or at least it will be soon! Bena HI, just a FYI – visibilitymobile.com just joined the MMA we are a mobile search (Mobile SEO) player and we are trying to push a new standard for mobile search engine optimisation called metaTXT (www.metaTXT.org).

I think search is very much on the agenda – or at least it will be soon!
Bena

]]> Comment on 2009 predictions by Philip Buxton http://mediaquake.co.uk/2008/10/14/2009-predictions/#comment-54 Philip Buxton Wed, 29 Oct 2008 10:08:53 +0000 http://mediaquake.wordpress.com/?p=165#comment-54 actually i wrote a fuller post on all this when I was at Circus Street - http://www.circusstreet.com/index.php?area=views&page=whitepapers&article=43 see what you think actually i wrote a fuller post on all this when I was at Circus Street – http://www.circusstreet.com/index.php?area=views&page=whitepapers&article=43

see what you think

]]> Comment on 2009 predictions by Philip Buxton http://mediaquake.co.uk/2008/10/14/2009-predictions/#comment-53 Philip Buxton Wed, 29 Oct 2008 10:00:24 +0000 http://mediaquake.wordpress.com/?p=165#comment-53 nope - don't think we are. Even without 3G the iPhone was a ginormous step forward in terms of usability. O2 declared in December last year (long before the 3G version appeared) that about 60 percent of iPhone users were sending or receiving more than 25 megabytes of data per month, while only 1.8 percent of O2 ‘s other mobile customers on monthly contracts were consuming the same amount'. The unlimited data package was of course a large part of that, but the usability of the device was just as, if not more significant in my view (and the view of every iPhone user I know). nope – don’t think we are.

Even without 3G the iPhone was a ginormous step forward in terms of usability.

O2 declared in December last year (long before the 3G version appeared) that about 60 percent of iPhone users were sending or receiving more than 25 megabytes of data per month, while only 1.8 percent of O2 ‘s other mobile customers on monthly contracts were consuming the same amount’.

The unlimited data package was of course a large part of that, but the usability of the device was just as, if not more significant in my view (and the view of every iPhone user I know).

]]> Comment on 2009 predictions by Good Usability http://mediaquake.co.uk/2008/10/14/2009-predictions/#comment-52 Good Usability Wed, 29 Oct 2008 09:49:45 +0000 http://mediaquake.wordpress.com/?p=165#comment-52 I don't think we're going to agree on this but in the UK the iPhone didn't even have 3G when it first came out so it was actually behind the game. When the 3G version came out, increased usage came about from the contract deals that Apple negotiated with O2. I don’t think we’re going to agree on this but in the UK the iPhone didn’t even have 3G when it first came out so it was actually behind the game. When the 3G version came out, increased usage came about from the contract deals that Apple negotiated with O2.

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