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	<title>Media Quake</title>
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	<link>http://mediaquake.co.uk</link>
	<description>The blog of digital consultant and writer Philip Buxton</description>
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		<title>Media Quake</title>
		<link>http://mediaquake.co.uk</link>
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		<item>
		<title>IAB estimates Facebook spend for official figures</title>
		<link>http://mediaquake.co.uk/2010/11/01/iab-estimates-facebook-spend-for-official-figures/</link>
		<comments>http://mediaquake.co.uk/2010/11/01/iab-estimates-facebook-spend-for-official-figures/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 12:11:05 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
		
		<guid isPermaLink="false">http://mediaquake.co.uk/?p=333</guid>
		<description><![CDATA[News story for Connect following IAB&#8217;s head of research talk at a Guardian digital event for advertisers. The long and short was that the IAB wortked through media agencies to put an educated guess on display spend through Facebook in order to include them in the latest IAB/PwC ad spend research. Full post at http://connect.icrossing.co.uk/uk-iab-guestimate-faceboook-revenues-online-adspend-study_5498<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=333&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2010/11/01/iab-estimates-facebook-spend-for-official-figures/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>
	</item>
		<item>
		<title>Clients should pay for agency expertise</title>
		<link>http://mediaquake.co.uk/2010/06/14/clients-should-pay-for-agency-expertise/</link>
		<comments>http://mediaquake.co.uk/2010/06/14/clients-should-pay-for-agency-expertise/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 13:10:16 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
		
		<guid isPermaLink="false">http://mediaquake.co.uk/?p=327</guid>
		<description><![CDATA[My latest post on iCrossing&#8217;s Connect blog deals with the new clamour from big client organisations for codes and frameworks of digital best practice. Rightly they are expecting their digital specialist agencies to provide them with this. However, it points to a wider issue about how agencies get renumerated now that advertisers want less of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=327&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2010/06/14/clients-should-pay-for-agency-expertise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Philip Buxton</media:title>
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			<media:title type="html">Add to Facebook</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2008/05/gsa202m04.png" medium="image">
			<media:title type="html">Add to Digg</media:title>
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			<media:title type="html">Add to Del.icio.us</media:title>
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			<media:title type="html">Add to Stumbleupon</media:title>
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			<media:title type="html">Add to Reddit</media:title>
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			<media:title type="html">Add to Blinklist</media:title>
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			<media:title type="html">Add to Ma.gnolia</media:title>
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			<media:title type="html">Add to Technorati</media:title>
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			<media:title type="html">Add to Furl</media:title>
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			<media:title type="html">Add to Newsvine</media:title>
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	</item>
		<item>
		<title>What is online marketing attribution?</title>
		<link>http://mediaquake.co.uk/2010/04/09/what-is-online-marketing-attribution/</link>
		<comments>http://mediaquake.co.uk/2010/04/09/what-is-online-marketing-attribution/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 11:16:44 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=322</guid>
		<description><![CDATA[A layman&#8217;s explanation of marketing attribution &#8211; the process by which advertisers can share credit and commissions across different channels rather than just pay on the last click &#8211; for Netimperative It&#8217;s called: Online marketing attribution &#8211; even this requires common sense<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=322&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Philip Buxton</media:title>
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			<media:title type="html">Add to Facebook</media:title>
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			<media:title type="html">Add to Digg</media:title>
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			<media:title type="html">Add to Stumbleupon</media:title>
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			<media:title type="html">Add to Reddit</media:title>
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			<media:title type="html">Add to Blinklist</media:title>
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			<media:title type="html">Add to Ma.gnolia</media:title>
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			<media:title type="html">Add to Technorati</media:title>
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			<media:title type="html">Add to Furl</media:title>
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			<media:title type="html">Add to Newsvine</media:title>
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	</item>
		<item>
		<title>Chatroulette.com &#8211; the new social phenomenon</title>
		<link>http://mediaquake.co.uk/2010/04/09/chatroulette-com-the-new-social-phenomenon/</link>
		<comments>http://mediaquake.co.uk/2010/04/09/chatroulette-com-the-new-social-phenomenon/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 11:11:02 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Chatroulette]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=317</guid>
		<description><![CDATA[Scribbled up this post for iCrossing&#8217;s Connect blog on the new social phenomenon that is (was?) Chat Roulette. It is the perfect storm of digital technology: everyone has a PC, they all have webcams, they all have broadband connections, people have worked what that combination means for connecting with strangers through social media &#8211; and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=317&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2010/04/09/chatroulette-com-the-new-social-phenomenon/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Philip Buxton</media:title>
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			<media:title type="html">Add to Facebook</media:title>
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			<media:title type="html">Add to Digg</media:title>
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			<media:title type="html">Add to Del.icio.us</media:title>
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			<media:title type="html">Add to Stumbleupon</media:title>
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			<media:title type="html">Add to Reddit</media:title>
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			<media:title type="html">Add to Blinklist</media:title>
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			<media:title type="html">Add to Ma.gnolia</media:title>
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			<media:title type="html">Add to Technorati</media:title>
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			<media:title type="html">Add to Furl</media:title>
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			<media:title type="html">Add to Newsvine</media:title>
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	</item>
		<item>
		<title>Blog posts update</title>
		<link>http://mediaquake.co.uk/2010/02/15/blog-posts-update/</link>
		<comments>http://mediaquake.co.uk/2010/02/15/blog-posts-update/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 15:03:38 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[1]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=311</guid>
		<description><![CDATA[So it looks from this that I haven&#8217;t written a blog post for 4 months. Actually I&#8217;ve been blogging continuously for iCrossing&#8217;s Connect and several pieces for my other client TagMan, including a new monthly column for the saved [again] Netimperative, where I was editor for a couple of years &#8211; I just haven&#8217;t had [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=311&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2010/02/15/blog-posts-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>
	</item>
		<item>
		<title>TV v internet &#8211; ad spend figures compared</title>
		<link>http://mediaquake.co.uk/2009/10/08/tv-v-internet-ad-spend-figures-compared/</link>
		<comments>http://mediaquake.co.uk/2009/10/08/tv-v-internet-ad-spend-figures-compared/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 17:07:32 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Online advertising]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=308</guid>
		<description><![CDATA[I performed a very brief analysis on the ad spend figures reported in the IAB&#8217;s recent H1 &#8217;09 announcement, in which it claimed online had overtaken TV. Thinkbox &#8211; the TV industry&#8217;s trade body &#8211; had been robust in its defence, quite rightly to some degree. But my analysis shows that, when you compare the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=308&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/10/08/tv-v-internet-ad-spend-figures-compared/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>
	</item>
		<item>
		<title>The adult industry and paid content</title>
		<link>http://mediaquake.co.uk/2009/08/18/the-adult-industry-and-paid-content/</link>
		<comments>http://mediaquake.co.uk/2009/08/18/the-adult-industry-and-paid-content/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 11:39:01 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Online content]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=304</guid>
		<description><![CDATA[A cracking article in the LA Times revealing the impact of free web content on the adult industry has all kinds of parallels with the challenges facing the &#8216;traditional&#8217; content industry. My first thoughts on what the piece tells us about the future of content is here<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=304&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>
	</item>
		<item>
		<title>Giving FMCGs the credit they deserve</title>
		<link>http://mediaquake.co.uk/2009/07/16/giving-fmcgs-the-credit-they-deserve/</link>
		<comments>http://mediaquake.co.uk/2009/07/16/giving-fmcgs-the-credit-they-deserve/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 15:45:04 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=300</guid>
		<description><![CDATA[After speaking at the IAB&#8217;s FMCG seminar, it struck me that &#8216;online&#8217; continues to regard FMCG advertisers as &#8216;wrong&#8217; for not committing as much to digital as other big-spending sectors. In fact, they have very good reasons for not doing so &#8211; the mission must be to help them understand the more fundamental shifts for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=300&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/07/16/giving-fmcgs-the-credit-they-deserve/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
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			<media:title type="html">Add to Facebook</media:title>
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			<media:title type="html">Add to Digg</media:title>
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			<media:title type="html">Add to Del.icio.us</media:title>
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			<media:title type="html">Add to Stumbleupon</media:title>
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			<media:title type="html">Add to Reddit</media:title>
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			<media:title type="html">Add to Blinklist</media:title>
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			<media:title type="html">Add to Ma.gnolia</media:title>
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			<media:title type="html">Add to Technorati</media:title>
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			<media:title type="html">Add to Furl</media:title>
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			<media:title type="html">Add to Newsvine</media:title>
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	</item>
		<item>
		<title>FTC misses &#8216;ruthless democracy&#8217; of online content</title>
		<link>http://mediaquake.co.uk/2009/06/26/ftc-misses-ruthless-democracy-of-online-content/</link>
		<comments>http://mediaquake.co.uk/2009/06/26/ftc-misses-ruthless-democracy-of-online-content/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 09:40:01 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Online content]]></category>
		<category><![CDATA[Publishing]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=296</guid>
		<description><![CDATA[My new Connect post offers comment on the FTC&#8217;s proposed move to legislate against bloggers who fail to declare their commercial interests, against the best interests of their readers. My view, essentially, is it&#8217;s understandable and has its merits, but that the battle for popularity on the web is so powerfully democratic as to render [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=296&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaquake.co.uk/2009/06/26/ftc-misses-ruthless-democracy-of-online-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Philip Buxton</media:title>
		</media:content>

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		<title>Brand bidding in AdWords leads to higher CPCs and lower CTRs</title>
		<link>http://mediaquake.co.uk/2009/06/18/brand-bidding-in-adwords-leads-to-higher-cpcs-and-lower-ctrs/</link>
		<comments>http://mediaquake.co.uk/2009/06/18/brand-bidding-in-adwords-leads-to-higher-cpcs-and-lower-ctrs/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 09:09:35 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[brand bidding]]></category>
		<category><![CDATA[brand terms]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[IPA Search Group]]></category>

		<guid isPermaLink="false">http://mediaquake.co.uk/?p=289</guid>
		<description><![CDATA[Realising that &#8216;extracts&#8217; might fall foul of Google&#8217;s duplication rules, I&#8217;ll write a very short precis in future of posts I write elsewhere, so&#8230; My new Connect post looks at new figures from the IPA Search Group that show Google&#8217;s move to allow competitors to bid on brand terms has delivered higher CPCs and lower [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=289&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Philip Buxton</media:title>
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