Brand bidding in AdWords leads to higher CPCs and lower CTRs

Realising that ‘extracts’ might fall foul of Google’s duplication rules, I’ll write a very short precis in future of posts I write elsewhere, so…

My new Connect post looks at new figures from the IPA Search Group that show Google’s move to allow competitors to bid on brand terms has delivered higher CPCs and lower click-through rates – just what Google was hoping for probably.

Full post here

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