Rich media, for us, is not about creativity. It is best used when it comes to hitting strategic marketing objectives. That sounds like utter marketing b******s. But allow me to try to explain. The strength of a new ad for Will Smith’s latest vehicle, Hancock, is that it uses [Flashtalking] rich media, not to put [...]
Filed under: Display advertising | Tagged: Click Red, Flashtalking, Hancock, Tangozebra | Leave a Comment »
