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	<title>Media Quake &#187; Flashtalking</title>
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	<description>The blog of digital consultant and writer Philip Buxton</description>
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		<title>Media Quake &#187; Flashtalking</title>
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		<title>Hancock ad points to the real worth of rich media</title>
		<link>http://mediaquake.co.uk/2008/07/31/hancock-ad-points-to-the-real-worth-of-rich-media/</link>
		<comments>http://mediaquake.co.uk/2008/07/31/hancock-ad-points-to-the-real-worth-of-rich-media/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 09:39:30 +0000</pubDate>
		<dc:creator>Philip Buxton</dc:creator>
				<category><![CDATA[Display advertising]]></category>
		<category><![CDATA[Click Red]]></category>
		<category><![CDATA[Flashtalking]]></category>
		<category><![CDATA[Hancock]]></category>
		<category><![CDATA[Tangozebra]]></category>

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		<description><![CDATA[Rich media, for us, is not about creativity. It is best used when it comes to hitting strategic marketing objectives. That sounds like utter marketing b******s. But allow me to try to explain. The strength of a new ad for Will Smith&#8217;s latest vehicle, Hancock, is that it uses [Flashtalking] rich media, not to put [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaquake.co.uk&amp;blog=3846347&amp;post=104&amp;subd=mediaquake&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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