Results here http://files.shareholder.com/downloads/YHOO/229397472x0x163792/d27edf0c-7cd0-476c-9929-2eac03454c6f/163792.pdf and conference call here http://advision.webevents.yahoo.com/yahoo/earnings/2007/Q4/ The longs and the shorts of it from what I can gather are: Yahoo is investing heavily in building its display ad platforms on its own sites, through its newly-acquired networks, and through partnerships with key affiliates (like AT&T and BT, for example). It believes online display [...]
Filed under: Display advertising, Search | Tagged: Google, Microsoft, yahoo | Leave a Comment »
