Smartphone handset battle is at last worth watching

Extract: “First, no apology, for writing about handsets. For media types, this might sound irrelevant, but the handset – in planet mobile – is everything.  As forecast, the iPhone has forced everyone to raise their game so that, not long from now, everyone who matters to advertisers will have a handset in their hands that [...]

iPint – the sincerest form of flattery?

Extract: “Now, nicking ideas is not a rare occurrence in adland – particularly now that the ‘viral’ effect lands loads of them on creatives’ PCs on a regular basis – and if iPint was nicked then it’s the latest in a long line. But the mistake will have been to have messed with application developers.” [...]

2009 predictions

Extract: “Does future-gazing really help us do our jobs better? Well, apart from the fact that digital ‘experts’ are expected to know these things, it also helps us spot opportunities much quicker. A new project comes up and new thinking can be integrated from the start. “So, here’s just four ‘predictions’ for 2009. Some of [...]

Why the Carling iPint fails

Reports on Carling’s iPint have so far been overflowing (no pun intended) with praise. The most unabashed comes from Campaign editor Claire Beale in The Independent. But ex-colleague and friend Ian Jindal – while also rightly enamoured – points out why the application falls down. For Beale, the execution (and it’s best to read Ian’s [...]

Nokia’s strategic reaction to the iPhone

Extract: “The key to how the iPhone would fundamentally affect the mobile industry was always going to be how it forced innovation at the incumbent players. The latest example is Nokia’s bold step to buy its partners out of their shares of Symbian, make it free for developers to develop on, and free to handset [...]

The iPhone alternative…

HTC Touch dual – better for workie stuff and has – not just 3 – but 3.5G. I’m gonna get me one of these… though it’s a shame Orange has changed the keyboard back to a standard one. http://www.coolsmartphone.com/article740.html