Extract: “Now, nicking ideas is not a rare occurrence in adland – particularly now that the ‘viral’ effect lands loads of them on creatives’ PCs on a regular basis – and if iPint was nicked then it’s the latest in a long line. But the mistake will have been to have messed with application developers.” [...]
Filed under: Agencies, Mobile | Tagged: BMB, Carling, Hottrix, iBeer, iPhone, iPint | Leave a Comment »
Reports on Carling’s iPint have so far been overflowing (no pun intended) with praise. The most unabashed comes from Campaign editor Claire Beale in The Independent. But ex-colleague and friend Ian Jindal – while also rightly enamoured – points out why the application falls down. For Beale, the execution (and it’s best to read Ian’s [...]
Filed under: Mobile | Tagged: Carling, iPhone, iPint | 1 Comment »
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